Claire Hobson
天美传媒
Biography
Claire joined the Department of Marketing and Retail Management as a Lecturer in Marketing in September 2022, having previously been Associate Lecturer at 天美传媒 Business School in 2020, supporting on Marketing Principles and again in February 2022, supporting on Marketing in a Digital Environment.
Preceding academia, she holds vast industry experience, having held roles in Brand Management in various sectors: FMCG, NGO, Pharmaceutical and Hospitality, covering many Marketing elements and practices. Claire brings this experience and real life examples into her lectures and seminars.
University roles and responsibilities
- Lecturer in Marketing
- Co-Lead MA Intercultural Business Communication and Marketing (Joint Programme)
- Personal Tutor
Teaching
- Brand Management
- Marketing in Action
- Marketing
- Consumer Behaviour