������ý

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module is designed to develop an understanding of revenue management (RM) in the context of where it is applied within the international Tourism industry. This has become a major strategic tool in the successful operation of businesses, such as airlines, cruise ships, hotels, restaurants and more. The module provides an overview of the RM, looking all aspects of this activity from a variety of perspectives ie Pricing, distribution, inventory management, stakeholders, and strategy.

The module is centred on an international field trip with the objective to provide the opportunity for students to experience first hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and practices and their application within tourism, hospitality, events and aviation context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.

The meetings, incentive travel, conferences and exhibitions (MICE) industry is the largest and most lucrative sector of event management and has an important role to play in todays global business environment. This module will explore the global importance of the industry and the critical issues facing managers within the industry such as the use of virtual conferencing to support sustainable business practices across diverse cultures. Specifically, the module will equip students with the underpinning knowledge of this sector of event management including the characteristics of corporate and association conferences and consumer and trade shows, the challenges of bidding for MICE events and how to effectively meet the needs of specific market segments. Students will explore strategies for delivering and partaking in exhibitions through the module content and the first assignment which is a simulation of a professional exhibition. The second assessment will provide students with the opportunity to engage with digital sources of information to critically assess the factors involved in bidding for and delivering a conference. The module aims to improve students knowledge, negotiation and communication skills and thus contribute to building confidence when working in business to business environments.

The Land Transport Systems module aims at helping students to develop an understanding of various transport systems on land, which are crucial about travel and tourism. This will offer essential background and analytical skills to understand and evaluate passenger transport demand and system requirements when developing and evaluating travel and tourism services. We aim at offering students in-depth knowledge about motorised and non-motorised transport modes and enable them to develop relevant conceptualisation and evaluation skills required to design such travel and tourism services. These skills will be culminated through the diverse class activities offered through this module and will evolve while students prepare for the module assessment during the Semester. This module builds on previous modules including a transport component e.g. MAN1107, MAN2148, MAN2155 and offers a more in-depth exploration of relevant models, challenges and frameworks. Based on knowledge acquired through this module and guest lecture input, students will be asked to outline a travel or tourism experience of their choice based on the so called “new mobility services” and then evaluate it using established frameworks, which they have familiarised with previously in their studies. Additional impacts will be taken into account, for example financial investment and environmental ones. The module covers a wide range of transport modes which will be discussed using case studies and examples from diverse disciplines and countries. By covering fundamental principles of transport planning and its application in the travel and tourism industry, will offer students key skills enabling them to develop expertise in designing unique travel and tourism experiences in the future.  

The Dissertation module involves students in an original research project. It provides students with an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect and analyse data and contribute to problem-solving in relevant management contexts. Emphasis is placed on the process of scientific research. Students will develop skills in planning, carrying out, and communicating research, as well as knowledge of theoretical and practical specialisation within relevant subject areas. The module also introduces guidance on the ethical and responsible use of GenAI to support aspects of the research process, while maintaining academic integrity and student ownership of the work.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness.A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. The use of AI-related tools will enhance the students' research- and planning capabilities, and foster further understanding of technology use in entrepreneurship.This module¿s content and outcomes build solidly upon all previous undergraduate business-related courses, as well as any accumulated business experience. It doesn¿t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

This module uses some of the largest public events in the world - the carnival and the festival - to elucidate the role and impact of the creative industries in society. Latitude, Glastonbury, Woodstock, Burning Man, Nottinghill Carnival, St Patrick's Day parades: how do these international events differ? How are they managed and what issues do they portray? Heritage, Authenticity, Escapism? What are their similarities, successes and failures? How do the promoters and organisers in the creative industries campaign, co-opt and sustain their practice? This module will give theoretical and hands-on industry and digital experience to students working in this critical nexus.

This module aims to develop students’ ability to explore and evaluate concepts and applications of innovations in aviation management and operations. In this module, students will explore the foundations of innovation theories, and apply concepts to the aviation sector. Real-world case examples of innovative processes, technologies and policies are drawn upon to develop students’ understanding of opportunities and challenges in implementing innovation within the aviation context. Students will develop an understanding of the crucial role innovative thinking plays in addressing sustainability and equity, diversity and inclusion within aviation. The module will equip students with the critical skills to evaluate successes in aviation innovations and identify barriers to future development in the sector.

This module aims to develop students’ understanding of the role of tourism in the rapidly expanding space economy. In this module, students will explore the emerging sector of space travel and what it means for global tourism. Theoretical frameworks relating to tourism marketing, sustainability, justice and risk management will be evaluated in the context of space tourism. Space-specific issues such as resource management and governance will also be analyzed. Drawing on real-world case examples and comparable contexts, students will develop an understanding of the opportunities and complexities in developing space travel. This module will equip students with the skills to critically evaluate the role of tourism in the space economy. Students will also gain the knowledge to inform their perspectives on the future of the sector.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.

This module introduces students to the principles and practices of artificial intelligence (AI) and strategic foresight. As AI technologies continue to reshape industries, organisations, and societies, decision-makers increasingly face complex uncertainty regarding technological development, governance, and societal impacts. Strategic foresight provides tools and frameworks that help organisations anticipate change, explore alternative futures, and make more informed decisions under uncertainty.The module explores how AI influences the ways in which organisations and societies understand and prepare for the future. Students will examine key concepts related to AI development, emerging technological trends, and the broader social, economic, and ethical implications of AI systems. At the same time, the module introduces core foresight methods, such as identifying drivers of change, analysing uncertainty, and constructing future scenarios.Through lectures and workshops, students will learn how to apply foresight thinking to analyse complex technological developments and explore plausible future outcomes. The module emphasises critical thinking, structured analysis, and responsible engagement with AI technologies.By the end of the module, students will be able to apply strategic foresight tools to examine how AI may shape future developments across different domains, evaluate opportunities and risks associated with emerging technologies, and communicate foresight insights in both analytical and professional formats.

The module provides a background to the basics of gastronomy including the development and origins of food and drink traditions, within multiple contexts. The development of the modern cuisine styles are examined and the influencing factors in food and drink selection. Current trends and their application to the menu development, quality and awards are also covered

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module is designed to develop an understanding of revenue management (RM) in the context of where it is applied within the international Tourism industry. This has become a major strategic tool in the successful operation of businesses, such as airlines, cruise ships, hotels, restaurants and more. The module provides an overview of the RM, looking all aspects of this activity from a variety of perspectives ie Pricing, distribution, inventory management, stakeholders, and strategy.

The module is centred on an international field trip with the objective to provide the opportunity for students to experience first hand the complex practices and processes involved in tourist destination marketing, management, planning and development.

This module is designed to provide students with an understanding of the way hospitality, travel, tourism, events and aviation operations necessitate the adoption of a cultural approach to management. Understanding different theories, approaches and proven practices will allow students to analyse situations where the business environment has been compromised by deficient cultural approaches. Mastering the managerial skills required for efficient cultural diversity, with a broad understanding of how it applies to business objectives, is of paramount importance within this module. The outcomes ensure that students have a clear idea of the inherent considerations involved with managerial decision-making, and their cultural consequences.

This Airport Management module provides a comprehensive overview of the management and strategic dimensions of airports. Covering the structure of the airport industry, it examines airport economics and the airport-airline relationship, highlighting the importance of collaboration for efficiency and growth. The module touches on airport service quality and passenger experience, alongside the strategic provision of commercial facilities. Students will explore airport competition, marketing's role in fostering growth, and the significant economic and social impacts of airports on local and global scales. The module addresses the environmental responsibilities of airports, promoting sustainable management practices. Students will be prepared for roles in the evolving airport and aviation industry, equipped with the required knowledge and skills.

This module is designed as a continuation for students who had previously studied Revenue Management in the previous year. The aim is to take the key principles of Revenue Management previously taught and to expand on them substantially to add depth of knowledge, Skills in Revenue management and to have the ability to form short and long term strategies based on analysis, forecasting and market demand. From a programme perspective, this module will provide the key skills needed for any student interested in undertaking this key area further in their career.

The module will provide students an insight of a wide range of leadership practices in the extant literature in the context of tourism, hospitality and events. The module will cover from the fundamental notions of leadership frameworks/concepts to contemporary views of leadership practices. It offers a range of theoretical approaches and practices and their application within tourism, hospitality, events and aviation context.  This will allow students to understand how leadership styles can impact individual wellbeing as well as organisational performance.

This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.

The meetings, incentive travel, conferences and exhibitions (MICE) industry is the largest and most lucrative sector of event management and has an important role to play in todays global business environment. This module will explore the global importance of the industry and the critical issues facing managers within the industry such as the use of virtual conferencing to support sustainable business practices across diverse cultures. Specifically, the module will equip students with the underpinning knowledge of this sector of event management including the characteristics of corporate and association conferences and consumer and trade shows, the challenges of bidding for MICE events and how to effectively meet the needs of specific market segments. Students will explore strategies for delivering and partaking in exhibitions through the module content and the first assignment which is a simulation of a professional exhibition. The second assessment will provide students with the opportunity to engage with digital sources of information to critically assess the factors involved in bidding for and delivering a conference. The module aims to improve students knowledge, negotiation and communication skills and thus contribute to building confidence when working in business to business environments.

The Land Transport Systems module aims at helping students to develop an understanding of various transport systems on land, which are crucial about travel and tourism. This will offer essential background and analytical skills to understand and evaluate passenger transport demand and system requirements when developing and evaluating travel and tourism services. We aim at offering students in-depth knowledge about motorised and non-motorised transport modes and enable them to develop relevant conceptualisation and evaluation skills required to design such travel and tourism services. These skills will be culminated through the diverse class activities offered through this module and will evolve while students prepare for the module assessment during the Semester. This module builds on previous modules including a transport component e.g. MAN1107, MAN2148, MAN2155 and offers a more in-depth exploration of relevant models, challenges and frameworks. Based on knowledge acquired through this module and guest lecture input, students will be asked to outline a travel or tourism experience of their choice based on the so called “new mobility services” and then evaluate it using established frameworks, which they have familiarised with previously in their studies. Additional impacts will be taken into account, for example financial investment and environmental ones. The module covers a wide range of transport modes which will be discussed using case studies and examples from diverse disciplines and countries. By covering fundamental principles of transport planning and its application in the travel and tourism industry, will offer students key skills enabling them to develop expertise in designing unique travel and tourism experiences in the future.  

The Dissertation module involves students in an original research project. It provides students with an opportunity for a directed individual study focusing on topics of interest related to their programme of study. Using one or a variety of methods, students will collect and analyse data and contribute to problem-solving in relevant management contexts. Emphasis is placed on the process of scientific research. Students will develop skills in planning, carrying out, and communicating research, as well as knowledge of theoretical and practical specialisation within relevant subject areas. The module also introduces guidance on the ethical and responsible use of GenAI to support aspects of the research process, while maintaining academic integrity and student ownership of the work.

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan, assess, and implement a new business venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness.A good business plan underpins business success on all levels and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding. The use of AI-related tools will enhance the students' research- and planning capabilities, and foster further understanding of technology use in entrepreneurship.This module¿s content and outcomes build solidly upon all previous undergraduate business-related courses, as well as any accumulated business experience. It doesn¿t just reiterate much of the theory previously learnt, but also applies it in a create and innovate way to emphasise creative business development, profitability, growth, and sustainability. It holistically addresses preferred business outcomes and brings all its components together.

This module uses some of the largest public events in the world - the carnival and the festival - to elucidate the role and impact of the creative industries in society. Latitude, Glastonbury, Woodstock, Burning Man, Nottinghill Carnival, St Patrick's Day parades: how do these international events differ? How are they managed and what issues do they portray? Heritage, Authenticity, Escapism? What are their similarities, successes and failures? How do the promoters and organisers in the creative industries campaign, co-opt and sustain their practice? This module will give theoretical and hands-on industry and digital experience to students working in this critical nexus.

This module aims to develop students’ ability to explore and evaluate concepts and applications of innovations in aviation management and operations. In this module, students will explore the foundations of innovation theories, and apply concepts to the aviation sector. Real-world case examples of innovative processes, technologies and policies are drawn upon to develop students’ understanding of opportunities and challenges in implementing innovation within the aviation context. Students will develop an understanding of the crucial role innovative thinking plays in addressing sustainability and equity, diversity and inclusion within aviation. The module will equip students with the critical skills to evaluate successes in aviation innovations and identify barriers to future development in the sector.

This module aims to develop students’ understanding of the role of tourism in the rapidly expanding space economy. In this module, students will explore the emerging sector of space travel and what it means for global tourism. Theoretical frameworks relating to tourism marketing, sustainability, justice and risk management will be evaluated in the context of space tourism. Space-specific issues such as resource management and governance will also be analyzed. Drawing on real-world case examples and comparable contexts, students will develop an understanding of the opportunities and complexities in developing space travel. This module will equip students with the skills to critically evaluate the role of tourism in the space economy. Students will also gain the knowledge to inform their perspectives on the future of the sector.

This a practical module that provides the opportunity for students to collaboratively undertake a real consultancy project on behalf of an external industry client. Students will use project management, interpersonal and analytical skills in order to deliver a consultancy project that meets the needs of a client and supports businesses and organisations towards a successful and sustainable future. This module will enable students to draw upon the knowledge that they have acquired throughout their programme, and will strengthen students’ creative, digital and innovation skills, builds students’ resilience and resourcefulness, cross-cultural competencies, and provides a pathway into employability through the skills developed and direct industry interaction.

This module introduces students to the principles and practices of artificial intelligence (AI) and strategic foresight. As AI technologies continue to reshape industries, organisations, and societies, decision-makers increasingly face complex uncertainty regarding technological development, governance, and societal impacts. Strategic foresight provides tools and frameworks that help organisations anticipate change, explore alternative futures, and make more informed decisions under uncertainty.The module explores how AI influences the ways in which organisations and societies understand and prepare for the future. Students will examine key concepts related to AI development, emerging technological trends, and the broader social, economic, and ethical implications of AI systems. At the same time, the module introduces core foresight methods, such as identifying drivers of change, analysing uncertainty, and constructing future scenarios.Through lectures and workshops, students will learn how to apply foresight thinking to analyse complex technological developments and explore plausible future outcomes. The module emphasises critical thinking, structured analysis, and responsible engagement with AI technologies.By the end of the module, students will be able to apply strategic foresight tools to examine how AI may shape future developments across different domains, evaluate opportunities and risks associated with emerging technologies, and communicate foresight insights in both analytical and professional formats.